Do you sell gift cards? Most people minimize the effect of what gift cards can really do. Starbucks is a great example of this. Did you know that Starbucks has $1.6 billion in outstanding gift cards? That’s like the general public just gave Starbucks a loan, but 1.6 billion had 0% interest, amazing.

Just to kind of put that in perspective, 85% of the banks in the U.S don’t have $1 billion or more in their holdings, amazing. So my boy keeps bringing this up is focus yourself on selling and gift cards. It’s a heck of a marketplace out there. It’s a nice way to get some extra cash into your business, especially now make sure that you have those readily available.

Also, if you’re still using paper gift certificates, please move on. The world has moved on to a solid gift card program so that you will sell more. People don’t want to give a paper gift certificate anymore because they just get lost.

So upgrade yourselves to a card, make sure that they are actually usable with your point of sale system and get to selling. Especially here in the holiday season, this can be a big zone for you. It’ll also bring you new customers that you’ve probably never met before. So get those gift cards upgraded and ready to ship them out.

I’m Donna Bordeaux from CampgroundAccounting.com. Please follow us on Facebook and Instagram. Make sure you check out our blog and our website from the link below. Subscribe to our YouTube channel and hit the bell to be notified when we post. To contact me, email me at donna@campgroundaccounting.com.

Donna Bordeaux, CPA with Campground Accounting

What happens when you send two CPAs out into the relaxing outdoors to camp? You get CampgroundAccounting.com.  Donna and Chad have over 50 years of combined experience as entrepreneurial CPAs.  They’ve owned businesses and helped business owners exceed their wildest dreams. They camp and travel across the country every chance they get, so it’s just a natural fit that they focus their CPA skills on helping campground owners throughout the USA grow their businesses and minimize the impact of taxes.  They understand the key performance indicators and specialized issues that face RV park owners every day. </i

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