Let’s be honest, the word "sales" can send chills down the spine of even the most seasoned entrepreneur. You might imagine turning into a pushy, fast-talking car dealer the moment you start selling. But here’s the reality: sales happen every single day—whether you're ready for it or not.
Ever convinced your kids to wear shoes before leaving the house or persuaded your spouse to pick up takeout? Congratulations, you're already a master of sales. And if you run a business, especially a campground, guess what? You’re selling yourself, your services, and your vision all the time.
Forget the image of a shady salesperson hawking miracle cures. Real sales is about helping people—solving problems and delivering solutions. Whether you’re selling more campsite bookings or upgrading services for your guests, sales is key to thriving in the business world. And here’s the kicker: it’s not about being “salesy”—it’s about serving others and making their lives better.
Recently, my husband and I went truck shopping, and boy, did we experience the difference between order-takers and actual salespeople. We visited four dealerships, and none of them even bothered to know our names! It was like they were just there to ring up our order, no effort to engage or upsell. This, my friends, is not what good sales looks like.
Whether you're running a campground or growing any kind of family business, strong sales skills are vital. No, it doesn’t mean you have to become a fast-talking deal-closer—it means connecting with your customers, understanding their needs, and helping them get the most out of what you offer. Sales isn’t just about profit; it’s about building relationships and creating value.
Don't shy away from sales training—embrace it! Learning these skills can take your business from surviving to thriving. Trust me, as an accountant, I know you need to nail your sales game before you even dive into the numbers. So, go ahead, tackle that fear of sales. After all, your campground deserves more than just managing operations—it deserves to grow and flourish.
Ready to breathe life into your campground business and press play on those big ideas? Let’s get selling—without the snake oil.
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Donna Bordeaux, CPA with Campground Accounting
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.