Alright, campground owners and outdoor enthusiasts, let's address the whispers of a so-called "campground slowdown" that have been rustling through the industry. Some are saying that October hasn’t been as bustling as usual. But before you start worrying about empty campsites, let’s take a closer look at the numbers—and why your campground is still primed for success.
Here at Campground Accounting, we’re more than just number crunchers; we’re RV enthusiasts who understand that campground ownership is about building something meaningful. So, when we hear concerns, we don’t just speculate—we look at the facts. From September 2023 to September 2024, our data shows a solid 6-12% revenue growth across campgrounds nationwide. That’s right—growth! If the industry were truly fizzling, those numbers wouldn’t look so strong.
Of course, there's talk about RV manufacturing seeing a dip, and sure, Halloween weekends may not be quite as lively as in past Octobers. But consider this: we’re in an election year, and weather disruptions across the South—from Florida to Georgia to the Carolinas—have likely put a temporary damper on travel plans. And yet, here I am, reporting from the road in Terlingua, Texas, near Big Bend National Park, and the campsites are far from empty. Texans and out-of-state visitors alike are still flocking to the great outdoors.
So, what’s the takeaway for campground owners like you? Don’t let a temporary lull spook you. Use this time to revisit your marketing strategy, engage with your loyal customers, and keep showcasing what makes your campground special. The demand for outdoor experiences is still there—it just might need a little nudge in October.
Campground ownership is about playing the long game. Remember, this industry isn’t just about this month’s numbers; it’s about creating a destination that families will return to year after year. So breathe life into your marketing, keep pressing play on those big ideas, and rest assured that the camping wave is far from over.
Please follow us on Facebook and Instagram. Please make sure to check out our blog and our website link below. Subscribe to our YouTube channel and hit the bell to be notified when we post. You can email me at donna@campgroundaccounting.com.
Donna Bordeaux, CPA with Campground Accounting
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.