As another year winds down, it’s a good time to reflect on your campground’s recent successes – and consider what you’d like to achieve in the coming twelve months.  These tips can help you with the process of  updating your campground business plan to help guide your campground to greater success.

Set priorities in your campground business plan

Campground owners are typically highly creative and optimistic; as a result, they often have difficulty narrowing down their ideas from among all the exciting possibilities, whether it’s an opportunity to expand their campground’s infrastructure or choosing a better time management strategy.

As you update your campground business plan, focus on what’s most important for your RV park to achieve this year. Then, break your goals down into smaller tasks, to maximize productivity and enjoy the little successes that lead to big changes.

Start by defining your campground’s top three business goals for the next four quarters. Do some research to help you decide on the best way to achieve those three goals – and a reasonable timeline for meeting specific targets.

Think different

Your priorities in the coming year may be to attain a certain revenue target, add guests amenities or tap into a completely new market.

An important thing to keep in mind as you make plans to move your campground forward is how you’ll stay competitive.  It is important to review your pricing strategy on an annual basis, to ensure you continue to attract new guests and increase returning guests.

As part of your overall campground business planning process, spend some time on competitive intelligence, too. Include in your plans how you’ll increase value for your guests and continue to stand apart from the crowd.

Find money

If expanding your campground is on your agenda for the year ahead, and you don’t have savings earmarked to fund your ideas, you’ll want to make sure your business plan includes adequate financial planning.

Applying to a lender for a business loan is one option. In this case, you’ll want to include up to date cash flow reports, income statements, budgets, and projections in your plan for a potential lender.

If your business doesn’t have a credit history, you may need to look at other options for financing your plans. Using a business credit card on a regular basis and paying off the balance can help you build a good credit rating, which will help you prepare to apply for a loan down the road.

We can help provide additional financial advice and support as you update your campground business plan, based on your most current financial records.

With these business planning tips in mind, you’ll be well-prepared for a new year of growth and continued success for your campground.

Final tips for your Campground Business Plan

• Review your campground business plan every quarter to ensure you stay on track with your goals and priorities throughout the year.
• Be realistic about opportunities and challenges as you plan ahead. As your accountant, we can offer business advisory services – and help you set meaningful short and long-term goals.
• As alternatives to applying for a loan or line of credit, consider crowdfunding or angel investing to help you meet your business goals.

At Campground Accounting, we specialize in working with Campground and RV Park owners throughout the USA.  Our industry knowledge is focused on taking the headaches out of accounting and helping your grow your campground’s value.  Don’t you owe it to yourself to see how we can help you?  Schedule a complimentary chat with us today at www.campgroundaccounting.com/meet.

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